TV3 was established on 14 December 1372 with youth-friendly programs. In the beginning, this network was broadcast on a very high frequency for a while, and in the second half of the 1970s, it was transferred to an ultra-high frequency; Therefore, at that time, some old TVs like Pars were equipped with a separate tuner to receive UHF.

In the beginning, this network used to broadcast 3.5 hours of programs, and from 14 December 1378, it started broadcasting 24 hours a day. The Three Network was established in the years when the country was changing. The publication of Hamshahri as Iran’s first color newspaper, the establishment of Shahrvand chain stores in Tehran, as well as the release of video, followed by the establishment of video clubs; The need for a television network that is youth-friendly and different was felt more than ever.

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